Our Vibe

Grounded

Being grounded serves as a stabilizing force. It reminds us to stay connected to reality, ensuring our transformative journey is not just energetic but also purposeful and sustainable.

We are rooted in authenticity and practical wisdom. It's the solid ground from which our aspirations can truly take root and flourish.

Vibrant

We believe that a vibrant approach to leadership fosters creativity, new possibilities, personal enjoyment and a positive impact.

Our training programs are designed to ignite the vibrant spirit within individuals, empowering them to lead with enthusiasm, authenticity, and a zest for making a meaningful difference in the world.

Conscious

The heartbeat of A Project Called Life. ​Consciousness guides us to embrace awareness and intentionality.

W​e weave vibrant energy with conscious living, encouraging participants to always lead with mindfulness, empathy, purpose​, ​and a deep desire to foster an understanding of oneself, others and the world.

Meet the founder, Heather Kuhnheim

Heather is on a personal mission to increase joy, empowerment and creativity on a global scale. She holds the belief that you can create anything, anytime, anywhere, as long as you believe it is possible.

Prior to founding A Project Called Life and graduating from the Berkeley Executive Coaching Institute, Heather spent close to a decade scaling Marine Layer, a San Francisco based apparel company, from start-up to national brand. 

As the VP of Retail, she led the expansion from 5 to 300 employees and 1 to 47 stores, overseeing over $40M in revenue and all strategic functions of the retail channel, including: operations, hiring/training, customer experience, real estate, store design and store merchandising.  

Heather’s impact went beyond business at Marine Layer, as she was the force within the organization that inspired the team to believe deeply in themselves and the brand. Thanks to her guidance, the Marine Layer team developed a mindset that anything is possible – a belief that still permeates the company culture today.